Strategy Execution Report · Week 2 Follow-up

Two weeks in. The numbers are talking.

A continuation of the May 18 report. Updated through May 25, with full revenue, paid media, organic, social, and AI visibility data — plus the ask needed to keep the momentum compounding through summer.

Prepared By

Joanna Sowers
CMO, Clique Hospitality

Prepared For

Andy Masi
Founder

Date

May 26, 2026

Period

May 1 – May 25, 2026

00 / Executive Snapshot

Twenty-five days in.

The numbers below are the read at the moment of writing.

UrVenue Revenue

$111K

May 1–25 ticketed

Mkt/Org/Paid Share

69.8%

1,472 of 2,109 bookings

Organic Clicks

3,475

+196% vs April

IG Followers Added

+2,505

+69% in 25 days

GA4 Sessions

80,705

49,496 active users

Meta Bookings

222

$17.97 CPA (purchase-opt)

Total Social Reach

3.0M

Across all platforms

Editorial Placements

13+

Inc. Sports Illustrated

01 / Booking Source

Marketing/Organic/Paid Ads drove 70% of all May bookings.

The Marketing/Organic/Paid bucket = paid media conversions, organic search, organic social, direct website traffic, and team-owned campaigns. 1,472 of 2,109 bookings.

02 / Two Profiles, One Venue

Marketing drives volume.
Promoters drive party size.

The channels serve different customer profiles. Not competing — complementary.

Marketing / Organic / Paid

1,472

Bookings · 69.8%

2.2 guests/booking

Mostly admissions — broad-reach acquisition layer.

Host / Promoter

421

Bookings · 20.0%

5.2 guests/booking

Mostly cabanas and group tables — higher revenue per booking.

Podium

199

Bookings · 9.4%

2.5 guests/booking

Booking-platform inbound channel.

VIP

17

Bookings · 0.8%

5.1 guests/booking

Premium relationship-driven.

03 / Search

Organic search broke through.

Pick Your Game architecture built two weeks ago is now ranking. 467 non-branded category queries visible in GSC — up from near-zero in April.

Organic Clicks

3,475

+196% vs April

Impressions

38,225

+146% vs April

Page-1 Queries

138

Non-branded, top 10

Page-2 (Easy Wins)

238

Positions 11–20

★ Architecture Live

Pick Your Game Hub

Sport-by-sport landing pages with centralized event index. Indexed by Google as the credible answer for sports + dayclub category queries.

tailgatebeachclub.com/pick-your-game/

Standout Spoke

World Cup 2026 Page

The deepest, best-designed event page on the site. Country-specific viewing parties, match schedules, and reservation flow.

tailgatebeachclub.com/world-cup/

04 / Meta Paid Media

12 campaigns. 219 of 222 bookings from 6.

99% of attribution came from the six purchase-optimized campaigns. The other six (inherited Link Click / Reach objectives) paused May 18–20.

Meta Spend

$5,768

May 1–25

Total Reach

832K

Sum of campaigns

Bookings

222

Meta-attributed

Blended CPA

$17.97

Purchase-opt only

Top Performing Creative

"GA Angle" — Fat Joe MDW Primary58 bookings · $13.03 CPA

"Series-Led" — Reality After Dark3 bookings · $5.16 CPA

"Joe Said Pull Up" — Fat Joe Collab28 bookings · $17.85 CPA

Fat Joe MDW (Parallel)52 bookings · $15.37 CPA

05 / Google Ads

Now live. Two always-on campaigns.

Per Clique policy, no branded keyword bidding. The category architecture captures evergreen search-intent demand for sports + dayclub queries 365 days a year.

Google Ads Spend

$1,740

May 1–25

Impressions

28,375

Sum of campaigns

Total Clicks

1,564

5.51% blended CTR

Avg CPC

$1.11

Below category avg

Top Keywords by Impressions

06 / Social

Instagram +69%. Reach 3.0M.

No billboards in the feed. Crowd reactions, atmosphere, and creator-tagged moments do the heavy lifting paid impressions alone can't.

Platform Growth · May 1 vs May 25

13+ placements. Sports Illustrated landed.

National sports, lifestyle, local Vegas, and partner channels all picked up the Grand Opening + Kittle/Tony Hawk angle.

National Tier

Local · Regional · Wire

08 / Influencers

21 collab partners. ~104M audience.

Leveraging the relationships already in the room. The Moose group (49ers ecosystem) is hospitality-driven, not rate-card paid.

Collab Partners

21

Tagged in May

Combined Audience

~104M

Across all partners

Top Collab Reach

116K

Claire Kittle birthday

Direct Spend

$0

Hospitality + relationships

Highest-Leverage Collabs

Snoop Dogg

@snoopdogg

82M

Tony Hawk

@tonyhawk

11M

Fat Joe

@fatjoe

5.4M

MB

Mandalay Bay

@mandalaybay

205K

GK

George Kittle

@gkittle

1.7M

BB

BroBible (×2)

@brobible

498K

CK

Claire Kittle

@clairekittle

407K

PL

Perreoland (×3)

@perreolandfestival

385K

09 / AI Visibility

4 #1 rankings across AI search.

ChatGPT, Gemini, and Google AI Overview audited. Building visibility on the categories Tailgate was built around.

#1

Best Dayclub in Las Vegas 2026

Ranking Surface

Gemini

#1

Champions League Final Vegas

Ranking Surface

Gemini + Google AI Overview

#1

Watch Party Venue Las Vegas Strip

Ranking Surface

ChatGPT

#2

Best Place to Watch NBA Finals

Ranking Surface

Google AI Overview

Wet Republic still ranks #1 for "best pool party Vegas." Eight ranks #1 for "where to watch UFC." Continuing to build category presence on legacy queries.

The Ask

Approve the $207.5K
Annual Paid Media Plan.

One approval. Nine months. Five strategic pillars. Four-platform mix. Peak September for NFL Kickoff.

Two weeks in. The numbers are talking.

Twenty-five days in.

Marketing/Organic/Paid Ads drove 70% of all May bookings.

Marketing drives volume.Promoters drive party size.

Organic search broke through.

Pick Your Game Hub

World Cup 2026 Page

12 campaigns. 219 of 222 bookings from 6.

Top Performing Creative

Now live. Two always-on campaigns.

Top Keywords by Impressions

Instagram +69%. Reach 3.0M.

Platform Growth · May 1 vs May 25

13+ placements. Sports Illustrated landed.

21 collab partners. ~104M audience.

4 #1 rankings across AI search.

Approve the $207.5KAnnual Paid Media Plan.

STAY CONNECTED

Marketing drives volume.
Promoters drive party size.

Approve the $207.5K
Annual Paid Media Plan.