Every story has a beginning. Cinderella started her tale working as a slave for her evil step mother, Harry Potter was just some poor kid living under his cousin's stairs and for the name BEDNIGHT STORIES; we are a byproduct of our founder, Joanna Fravel, who couldn't get her words straight when asking for a bedtime story. Every night she asked, 'Mom can you tell us just one more BEDNIGHT STORY? We promise to go right to sleep after you tell us about Snow White!' How could her mother turn down her plea for a BEDNIGHT STORY? Not even her teachers at PRETTY SCHOOL (pre-school) could help this young girl out. (PS. Now that we're all out of the house I think it's safe to admit that the last part of that statement is a white lie. We definitely didn't go 'right to sleep' after she told us about Snow White. Sorry Mom! But look how we turned out :) It's all okay in the end. )
Eventually, that young girl from Iowa grew up & developed a passion for story telling that outgrew the bindings of a book. She learned that the power of a story could take a brand from a concept to a living, breathing, reality. After year's of studying and hard work with numerous mentors to guide her along the way BEDNIGHT STORIES was born.
So many times we look at a brand as just that; a brand.
But your brand is not what the Webster's Dictionary defines. Your brand is a being and your brand has a story to tell. Yes your product, your venue, your art, your food speaks for itself by its quality but why make it do all the talking? Give your brand some support and tell its story.